Chevrolet hits top gear with Social WiFi

Background

An authorised dealer for the renowned Chevrolet brand, Jim Gauthier in Canada wanted to capture more customer data and improve their online review rankings.

They would however have to closely follow rules from above and in line with the terms of their agreement with Chevrolet.

Their dealership offers everything from new cars, to used cars, to servicing and other bespoke services. Their focus on “stress-free car shopping” was reflected in their desire to make the digital journey for their customers as easy as possible.

The chance to work with one of Canada’s biggest dealerships was warmly welcomed by Social WiFi.

The Challenge

Initially, the key requirement of the client was to have a WiFi solution that integrated tightly with their existing WiFi hardware. As they already had a high quality Cisco Meraki network, new hardware was not desirable.

However, as discussions about how Social WiFi could help, it became clear that a desire to gather online reviews and customer data for marketing was also a key requirement.

As an approved dealer of a globally recognised and respected brand, it was vital that any WiFi provider matched quality a customer would expect from such a brand and provide a customer experience that matched their brand guidelines.

The Solution

As the IT Manager at Jim Gauthier Chevrolet had already installed a network of Cisco Meraki access points, we were able to configure Social WiFi onto their network with no additional hardware requirements. In fact, following our step by step instructions, they were online with our service within 30 minutes. A little bit of help from our U.S. support team ensured that there was no problems along the way.

Aside from a branded login system, Social WiFi also fully branded the review gathering process, right through from the initial email to the bespoke landing pages separating positive and negative reviews. This gave customers and users comfort that they were truly leaving feedback for the benefit of the dealership and not for a third-party system.

Finally, Social WiFi separated the positive and negative reviews in a manner that allowed Jim Gauthier Chevrolet to privately manage customer issues but divert positive reviews onto Google and Facebook Reviews.

The Result

In the first 6 months of having the Social WiFi service, Jim Gauthier Chevrolet had over 2,500 unique users on the network, which had a direct impact on the size and quality of their CRM database.

More importantly though, they started gathering online reviews 2.5x faster than they were doing so before setting up Social WiFi, and because only users that left a 4* or above rating were being redirected, all these reviews were positive.