Social WiFi
Design Tips

Your login page is the first impression your customers get. Good design isn't just about looking nice, it guides them to act without effort.


Less is more

Don’t try to say everything at once. One strong message works better than three weak ones. Leave some space, it helps the design breathe and makes your message stand out.

Cluttered welcome email with a busy photo, long text and two competing offers Clean welcome email with one offer and a single sign-up link

Keep text readable

Avoid placing text on busy photos full of details. If you must use an image, add a dark overlay, or choose a simpler background to keep the text easy to read.

WiFi login page with white text over a bright, busy photo that is hard to read WiFi login page with a darkened background photo that keeps the text easy to read

Stick to 1 or 2 fonts

Too many fonts make your design look chaotic. Use one font for titles and one (or the same) for body text.

Email mixing script and display fonts that are hard to read Email set in one clean, consistent font

Limit your colours

Use 2–3 brand-friendly colours. Too many colours confuse the eye.

WiFi login page in clashing pink, yellow, blue and green WiFi login page in a calm palette of dark green and white

Use visual hierarchy

Your most important message should be the most visible - larger, bolder or in colour. Less important details can be smaller or more subtle.

Email where the terms of service stand out more than the sign-up link Email with a clear hierarchy: a bold sign-up link and small print for the terms

Make your button obvious

Your call-to-action button (like “Log in” or “Submit review”) should be easy to spot. Use a strong colour and clear label. Avoid having multiple competing buttons.

Email with two grey buttons competing for the click Email with one highlighted Sign Up button

Think like your users

You’re not designing for yourself, but for your customers. Keep it simple, clear and easy to follow. If in doubt, show it to someone new and ask: “Do you know what to click?”

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