Social WiFi
Identity Guidelines
Everything you need to use the Social WiFi brand with confidence: logos, colours, fonts and ready-to-use materials.
Logo
Our primary logo uses the brand gradient. For projects that need a different look, choose one of the other versions, all in our official brand colours.
Icon
Where the full logo won't fit, use the icon on its own, for example in favicons and other small graphics.
Social WiFi Name
Always write our name as Social WiFi: two words, with a capital S, W and F, and no hyphen.
Colour Palette
Simple, bold colours we use across every platform and material, so Social WiFi always looks the same. Click a colour to copy its HEX code.
Brand colours
Neutrals
Gradients
Gradient
Our main brand colour, reflecting the modern, dynamic side of Social WiFi. It always runs from blue to cyan.
Headline Gradient
A darker version of our brand gradient, used in headlines on light backgrounds on our website for better visibility.
Background Gradient
A subtle light blue gradient for backgrounds. It adds depth while keeping the design clean.
Social WiFi AI
Our AI-powered features, like AI replies to reviews and emails, have their own look. The pink to blue gradient and the AI logo make them easy to spot across our product.
Logo on a Background
On a coloured background, always use a one-colour version of the logo: white, black or dark blue from our palette. The background can be in your brand colours, but the logo stays in ours.
Logo Modifications
Please use the logo exactly as provided. Don’t change its shape, colours, font or ® symbol, and don’t add anything to it without our permission.
Typography
Our brand font is Inter, a clean, modern sans-serif that’s free on Google Fonts. It keeps everything simple and easy to read on every platform.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
- Light300
- Regular400
- Semibold600
- Bold700
Ready-to-use materials
A product presentation, screenshots and phone mockups, and these guidelines on a single page, all ready to download.
Social WiFi Presentation
A detailed overview of Social WiFi and its key features and benefits, ready to share with your clients.
Reseller Materials
System screenshots and phone mockups to present Social WiFi professionally in your own presentations and marketing.
One-page Brand Guidelines
These guidelines on a single page, as a PDF for quick reference.
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