Chefs Hall Leverages WiFi to Boost Vendor Sales

How WiFi delivered more for one of Toronto's top food hall destinations and used SMS Marketing to drive loyalty and higher spending.

Chefs Hall
Food Hall
Toronto, Canada
Visit chefshall.com

The Results

The initiative proved to be a resounding success. In the first half of 2024 alone, Chefs Hall sent over 6,000 SMSs, directly reaching their customer base with targeted promotions. This direct line of communication provided significant additional advertising opportunities for the vendors within the food hall.

The impact of this strategy was twofold:

Increased Foot Traffic: The timely SMS reminders helped in bringing back customers who hadn’t visited in a while, thereby maintaining a steady flow of patrons.
Boosted Sales for Vendors: The promotions sent immediately after login drove immediate interest and sales, benefiting all vendors within the food hall.

And by running with this initiative, Chefs Hall demonstrated a strong commitment to supporting their vendors, showcasing the power of effective customer engagement and targeted marketing.