Politan Row Reduces Costs & Upgrades at Two Atlanta Food Halls

In September 2024, a vibrant operator of food halls in Atlanta managing two bustling locations started a journey getting 13,000 guest connections, 4,000 opt-ins for marketing, and 150 new Google Reviews.

Politan Row
Food Hall
Atlanta, USA
Visit Politan Row's website

The Solution

Politan Row chose Social WiFi for its intuitive user interface, seamless integration with Cisco Meraki, and cost-efficient pricing model. The transition was straightforward, with Social WiFi’s team working closely with Politan Row’s MSP vendor to ensure a smooth setup across both The Forum and Ashford Lane locations. The platform’s clean design and easy-to-use dashboard empowered Politan Row’s staff to manage guest WiFi, collect data, and engage customers without technical hurdles.

Key features that made a difference:

Seamless Guest Access: Guests connect to WiFi via a branded portal, providing their email or phone number for access, which feeds directly into Politan Row’s marketing database.
Automated Marketing Tools: Social WiFi’s platform enabled targeted email and SMS campaigns, helping Politan Row promote events, new vendors, and special offers.
Review Generation: The platform prompted guests to leave Google Reviews post-visit, boosting Politan Row’s online reputation.
Analytics Dashboard: Real-time insights allowed the team to track guest behavior and optimize marketing strategies.

The Results

Since launching Social WiFi in September 2024, Politan Row has seen tangible outcomes across both locations:

13,000 Guest Connections: Thousands of visitors have accessed WiFi, creating opportunities for engagement at The Forum and Ashford Lane.
4,000 Marketing Opt-Ins: Guests have willingly shared emails and phone numbers, building a robust database for personalized marketing campaigns.
150 New Google Reviews: Positive reviews have enhanced Politan Row’s online presence, attracting new visitors and reinforcing their reputation as a go-to dining destination.
Cost Savings: Switching to Social WiFi reduced expenses compared to their previous provider, allowing Politan Row to allocate resources elsewhere.
Improved User Experience: The intuitive interface has saved staff time and simplified WiFi management.

These results have helped Politan Row strengthen guest relationships, drive repeat visits, and enhance their marketing efforts without adding complexity to their operations.