10k new emails a month at Peruvian Mall

How one of Peru's biggest shopping malls used Social WiFi to add new email addresses to its CRM at an incredible rate and generate repeat visit rates of 33%.

Jockey Plaza
Mall
Lima, Peru
Visit Jockey Plaza's website

The Solution

The Social WiFi, all of the above was easy to deliver out of the box. Our existing systems allow for easy drag and drop splash page design, including the placing of advertising images with URL redirection.

The topic of concern would be the ability to work with the ISP partner that they chose on their second RFP as often, these businesses have their own captive portal software that they wished to use. However, to our delight, Social WiFi was chosen before the conclusion of the RFP for a new ISP and Social WiFi was written in as a requirement for all ISP bidders to connect with.

This resulted in Social WiFi partnership and technical teams working with all bidders to ensure they were proposing compatible hardware and were trained on the ease of integration.

Jockey Plaza were also granted free access to our API documentation in order to build integrations with their larger and wide ranging databases in Azure. With this documentation, they have been able to generate their own links between our system and their wider data warehouse.

Social WiFi is an excellent tool for reinforcing marketing activities at the at the very end of the marketing funnel, for example, at the stage of returning the message with an advertising message to guests who have previously visited our mall. The implementation of Social WiFi at Jockey Plaza has resulted in the acquisition of even more e-mail addresses from our guests, which accelerates the development of the network. Guests, which accelerates the development of our email marketing activities. In turn the ability to add tracking codes to the login page allows us to retarget users using the mall's WiFi. Not only can we display ads to people who have previously visited our hotel, but also create lists of similar people and target adverts to audiences with a similar profile. profile. This is an excellent complement to our Google Ads and Meta Ads campaigns.

Camila Stefancic

Director de Marketing

Jockey Plaza