Belmonte Hotel, a five-star hotel in Krynica Zdrój, is a place where you live your life to the fullest. Their luxurious oasis of peace gives all what's best in the Beskid nature. Both the ski slope and the very heart of the popular ski resort is right nearby, pampering your eyes with the stunning mountain panorama.
They believe it with all their hearts that well-being is the key to happiness and the essence of life. Their cuisine presents you with the treasures of the local cooking. Well, what else is there to say? Belmonte is your source of positive energy, indeed.
All in all, a unique hotel that can deliver an unforgettable experience.
Background
Hotel Belmonte has paid great attention to its marketing efforts since the day it opened. The sales and marketing team was looking for a solution that would allow them to build a database and work with their chosen CRM system provider. In a property with a very large event and conference space, the objective was to send customised content to relevant groups of clients.
The Challenge
Hotel Belmonte found it challenging to develop a robust database of their guests. They lacked the necessary tools to seamlessly collect customer emails, hindering their marketing efforts and direct communications. Moreover, they struggled to generate and manage online reviews, a critical aspect that potential guests consider before booking. Hotel Belmonte needed a solution that would not only help them collect data and reviews but also enhance their overall customer engagement.
The Solution
Enter Social WiFi. Recognizing Hotel Belmonte's need for a comprehensive digital solution, Social WiFi provided them with their innovative WiFi marketing and analytics platform. The platform allowed the hotel to automatically collect guest emails when they connected to the hotel's WiFi, creating a valuable database for marketing purposes.
In addition, Social WiFi's integrated review prompting feature incentivized guests to leave feedback, particularly promoting the generation of five-star reviews. The platform's intuitive interface made it easy for Hotel Belmonte's staff to manage these new functions effectively.
5* reviews
negative opinions intercepted
The Result
The results were nothing short of remarkable. In a short span, Hotel Belmonte built a database of over 20,000 email addresses, a treasure trove of data that they could use for targeted email marketing campaigns. This would have been nearly impossible without the solutions provided by Social WiFi. Moreover, the hotel saw a significant surge in online reviews, gathering over 2,500 five-star reviews. This not only boosted their online reputation but also contributed to an increase in direct bookings.
Hotel Belmonte's collaboration with Social WiFi represents a prime example of how a strategic digital transformation can significantly enhance customer engagement and satisfaction. The hotel now enjoys a more robust online presence and has a wealth of customer data at its disposal, which will undoubtedly serve as a competitive edge in the ever-evolving hospitality industry.