Beach Club

How Peaches and Cream Turned Guest WiFi into 14,000 Marketing Contacts

Peaches and Cream, a luxury beach club in Dubai, captured 14,000 CRM records from 92,000 guest WiFi connections between 1 May 2025 and 31 August 2026. Social WiFi ran on the venue's existing ten HP Aruba access points, with no site visit and no downtime.

October 15, 2026 4 min read

Peaches and Cream
Luxury Beach Club
Al Sufouh, Dubai, UAE
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The results

92,000 connections

Over sixteen months, guests connected to the Social WiFi network 92,000 times, from the cabanas and sunbeds to the restaurant and bar.

14,000 CRM records and a loyal, returning audience

Those connections produced 14,000 lines of marketing data for the venue's CRM. The gap between the two numbers tells the story: on average, each guest visited more than six times.

Returning guests re-authenticate seamlessly on every visit after the first. They are back online instantly without filling in the portal again, and each visit is still recorded against their profile. For the first time, Peaches and Cream can see its regulars and reach them directly.

A 4.6 Google rating and 194 five-star responses

After each visit, Social WiFi sends guests an automated email inviting them to share feedback, with happy guests directed to the venue's Google listing. The result is an average score of 4.6 and 194 five-star responses sent to Google, helping the venue stand out in local search without any manual effort from staff.

Beachfront cabanas at Peaches and Cream, Dubai

All customer stories

How Peaches and Cream Turned Guest WiFi into 14,000 Marketing Contacts

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How Peaches and Cream Turned Guest WiFi into 14,000 Marketing Contacts

Talk to an Expert

Thank youfor getting in touch

Thank you
for getting in touch