Social WiFi
Identity Guidelines
We created these brand guidelines to make it easier for you to bring the Social WiFi vibe to life in your own projects. Whether you’re a reseller, partner, or collaborator, you’ll find everything you need here to use our brand identity with confidence.
Logo
Our original logo features a gradient design, however we understand that different projects require different vibes. That’s why we’ve prepared multiple color options for you to choose from, all in our official brand colors (which you can find below).
Icon
If the whole logo is too much, the Social WiFi icon is designed to be versatile and adaptable. It can be used in a variety of small compositions, such as favicons or other minimal graphics.
Social WiFi name
Our official name is Social WiFi. Please note the correct spelling with a capital "S", "W", "F" and no hypen.
Colour palette
The Social WiFi colour palette consists of simple, yet impactful, colors. They are used consistently across all platforms and materials, ensuring a cohesive and recognizable look.
Gradient
Our primary brand color is a gradient symbolizing the dynamic and modern nature of Social WiFi. This gradient always transitions from blue to green.
Background gradient
To add depth and visual interest while maintaining simplicity, we occasionally use a subtle grey gradient as a background.
Social WiFi x AI
At Social WiFi, we leverage AI to assist clients in responding to online reviews, customer emails, and more. To represent AI-powered features, we use a distinctive pink and purple gradient, ensuring these tools are visually identifiable across our system.
Logo on the background
When placing our logo on a colorful background, it should always be in a monochromatic version, using one solid black, white, or dark blue colour from our brand palette. While the background can be in your company’s colours, the logo itself must always remain in one of our solid, monochromatic colours that were mentioned before.
Logo modifications
Our logo cannot be altered in any way without permission. Changes to the form, color, trademark, font or adding any additional elements are prohibited.
Typography
We’ve chosen Inter as our brand font, a modern sans-serif typeface available for easy download from Google Fonts. Its clean and minimalistic design aligns perfectly with our brand’s identity, keeping things simple, readable, and fresh across all platforms.
Social WiFi presentation
We’ve created a detailed presentation about the Social WiFi product, highlighting its key features and benefits. This presentation is available for download, making it easy to share.
Resellers materials
We’ve prepared a comprehensive folder of resources for resellers, including system screenshots and phone mockups. These materials are designed to help showcase the Social WiFi product in a professional and visually appealing way, making it easier for resellers to integrate them into their own presentations and marketing.
One-sheet brand guidelines
If you need a quick reference, here’s a PDF version of our one-sheet brand guidelines available for download.
