Benefits of sharing Social WiFi
Social WiFi is an efficient tool for gathering customer data. During the login process you obtain data on their email address, age and gender. This knowledge allows precise planning of marketing communication for your business.
Building brand awareness
After logging in to the network, the client will see the content that you’ve decided to show him. Smart Wi-Fi enables building brand awareness, product education and presenting specific information to your clients.
Smart Wi-Fi integrates the network with the Facebook profile in terms of graphics and features. That way your Clients are more eager to interact — check in and like buttons are placed on the welcome page; when your client uses them, he recommends your business to his friends.
Integrations with other tools
Meeting the needs of omnichannel strategy, Social WiFi is easily integrated with other tools. Thanks to our open API, the data gathered with the login process may be exported to different platforms, for example Freshmail or SALESmanago.
Modern feedback gathering
Using the star rating system, you may measure customer satisfaction. 3 hours after leaving the shop, your client will be automatically asked for their rating and opinion on your business.
Redirecting from offline to online
Social WiFi supports remarketing, either via Google AdWords or Facebook — your clients will see your advertisment after leaving your business, encouraging them to use your online shop or revisiting your business offline.
93% of smartphone owners use them while shopping.
50% of clients feel comfortable making a large purchase in-store if Wi-Fi access is available.
Shops that has introduced free Wi-Fi has increased their sales by 2% on average.
Źródła: JiWire, Accenture, IHL Group Store Infrastructure Survey 2015
Thanks to sharing free Wi-Fi, shop owners obtain data about the clients, build loyalty and conduct effective marketing communication. They may analyze opinions and survey service quality in real time.
Piotr Biela, Head of Strategic Marketing, Intermarché Poland
Our guests praise that in addition to free Wi-Fi they also receive the most important information on the hotel and available offers. What surprised us is that our guests would often use Social WiFi contact form to ask us questions, instead of asking the reception desk.
Rafał Burski, E-commerce Director, Satoria Group
We’re convinced that Social WiFi is an excellent tool — enabling client interactions, getting to know their needs, surveying satisfaction and encouraging revisting the business. That’s why we’ve decided to implement Social WiFi in our restaurants.
Małgorzata Włodarczyk-Fijka, Marketing Director, Sfinks Polska