Benefits of sharing Social WiFi
Hotel Guest identification
Social WiFi is an efficient tool for gathering Guest data. During the login process you obtain data on their email address, age and gender. This knowledge allows precise planning of marketing communication for your hotel.
The data gathered with the login process may be exported to different platforms, for example Freshmail or SALESmanago. Social WiFi supports remarketing, either via Google AdWords or Facebook – your Guests will see your advertisment after leaving the hotel.
Information on the hotel and local attractions
Your Guests receive a special email after they’re first logged in. It may contain information on the hotel night, local attractions, special offers or contact phone numbers.
Redirecting reservations from OTA
Social WiFi helps you with transferring a part of the reservations made using OTA (for example booking.com) to your inner hotel reservation system. Thanks to activating direct sales on your website, you may save up to 15% in commissions.
Modern feedback gathering
Using the star rating system, you may measure your Guests’ satisfaction. A day after leaving the hotel, your Guest will be automatically asked for their rating and leaving an opinion on our partner platform TripAdvisor.
You may choose to active the Conference Pack for your conference Guests. The participants will receive a special email with the schedule, list of lecturers and any additional information that you choose to communicate. They may view this material at any time.
94% of hotel guests cite Wi-Fi as the most important amenity.
38% of hotel guests consider no Wi-Fi a deal-breaker and will book elsewhere.
67% of travellers say that Wi-Fi is an important criterion when choosing accomodation.
Sources: Hotel Chatter, Amba Hotels
Our Guests praise that in addition to free WiFi they also receive the most important information on the hotel and available offers. What surprised us is that our Guests would often use Social WiFi contact form to ask us questions, instead of asking the reception desk.
Rafał Burski, E-commerce Director, Satoria Group
Social WiFi is the perfect tool for building and exporting the database of our Guests, as well as integrating it with our email system. Thanks to the gathered data, we gain access to such key information a gender or login method. It allows personalization of our marketing communication, sending targeted emails and more efficient remarketing.
Natalia Warchoł, IQ Commerce, resposible for marketing strategy of Mikołajki Resort & Spa Hotel
Social WiFi enables interactions with our Guests, getting to know and satisfying their needs in the course of conducting effective communication. During the first visit, we send an email containing information on the hotel, special offers and local attractions. It’s very important to survey the service quality – we use the Social WiFi star rating system, conveniently integrated with TripAdvisor.
Marcin Kamiński, President of Bukowy Park Hotel