Karol Nowalski Karol Nowalski Hotels

Lounge Apartments in Cracow use Social WiFi

Lounge Apartments are modern apartments located in Cracow, perfect for both long and short stays. They are located 5 minutes away from the Main Market Square. The apartments utilize Social WiFi, a marketing analytics tool, which allows for two-way communication between the owners and managers and the Guests.

“We are glad that Lounge Apartments has caught the wave and utilizes Social WiFi in order to benefit from sharing Wi-Fi with their Guests. Thanks to our service, the owners can conduct modern, extremely precise two-way marketing communication. Due to Social WiFi’s features such as welcome emails and splash pages the Guests become well-informed about the hotel’s offer and surrounding attractions, and the owner can keep in touch with them even after they leave”, says Joanna Centkowska, Client Service Manager at Social WiFi

“Social WiFi allows us to inform the Guests about additional services they can make use of during their stay. By placing information about our gastronomical offer on our welcome page, every guest who logs into Wi-Fi immediately learns about it. This way we can encourage more people to use the services. Another valuable feature is the star rating system. After leaving the hotel, the Guests receive a message asking to rate their satisfaction from their stay on a scale of 1 to 5. They can also post a short review in order to bring our attention to what is most important for them, allowing us to consistently improve our services”, says Piotr Dudek, the owner

Social WiFi is an innovative marketing analytics tool, which allows to identify hotel guests and analyze their opinions and behaviour. It makes it possible to directly contact the Guests, thus helping to build their loyalty and better adjust the services to particular client’s needs.

Social WiFi allows to e.g. display real-time communicates, send e-mailings and gather opinions by using a five star system.The tool is mainly used in HoReCa sectors, retail, and indoor and outdoor events. The platform is integrated among others with SALESmanago, FreshMail, Profitroom, TripAdvisor and Facebook.

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