Louvre Hotels is the international leader in hospitality industry, with over 1,180 hotels in 51 countries. It encompasses brands of various star rating, from 1 to 5: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip. In order to provide their guests with the best possible access to a wireless internet network, it decided to utilise the solution provided by Social WiFi.
Social WiFi has completed two stages of implementation in over 70% of Golden Tulip, Campanile and Première Classe hotels in Poland. The first one was to create a world-class internet infrastructure, which enables reliable access to the internet. The second stage was to implement a smart Wi-Fi marketing service. The venues are located in several large cities in Poland. The whole project was an enormous undertaking, which included installing several hundred access points and over 20 kilometers of wiring in order to allow the guests to use fast and stable internet network.
The moment a user logs into the network he is transferred to a welcome page, which displays predetermined content such as details about the hotel, discounts or newest deals. It can be freely changed from the service’s control panel, giving the managers a way to show any useful information to the users and encourage them to benefit from the offers.
Social WiFi system allows the managers to adjust their communication to the guests’ needs based on criteria such as age group, sex and the language they use. It grants them the ability to personalize offers that can be directly send to the WiFi users from the service’s mailing system. Additionally, email addresses can be used to direct the visitors to the hotel’s booking page in order to bypass OTAs, avoiding high commission costs and making it possible to propose them more lucrative offers.
320 access points
20 kilometers of cable
Studies show that as much as 85% of travelers searches for places to eat, tourist destinations and other nearby attractions after they arrive on the spot (ThinkWithGoogle). The service allows to send them “welcome packs”, or set packets of information, directly to their email address immediately after they log in to the WiFi network.
Social WiFi also provides the possibility to gather feedback from the guests with a Mystery Shoper online system. After leaving any of the hotels, the visitors receive an email message asking them to rate their stay on a scale of 1 to 5 stars. They are also displayed a textbox in which they can describe their experiences in a more detailed manner. This function is very important, considering that 56% of people admit that their standards regarding customer service have increased during last year (Microsoft).
Thanks to our cooperation with Social WiFi we have managed to modernize our internet infrastructure and provide our Guests with access to an even faster WiFi network. We also acquired new way to effectively communicate with them. We can now constantly inform them about promotions in singular hotels or entire chains, as well as quickly react to their ratings and comments. We highly value Social WiFi’s professionalism throughout our collaboration, says Sebastien Denier, Vice-President Operations Central & Northern Europe.